Traffic Source Analyzer

Enter sessions per channel for the same period (from Google Analytics, Plausible, or any stats tool):

About Traffic Source Analyzer

Knowing your total traffic is not enough - you need to know where it comes from. A site that gets 80% of its visits from one channel is living on borrowed time, no matter how good the total looks. The free Traffic Source Analyzer turns your six channel numbers into a clear picture of dependency and opportunity.

Copy the session counts for Organic Search, Direct, Referral, Social, Paid, and Email from your analytics tool, all for the same period. The analyzer totals them, works out each channel's share with a visual mix bar, and gives you a plain-English verdict on how exposed you are.

What a healthy mix looks like

• No single point of failure: try to keep every channel under roughly 70% of total sessions.
• Organic as the engine: 40-70% organic usually means your SEO is doing the heavy lifting for free.
• Paid under control: once paid passes about 40%, growth gets expensive and fragile.
• Owned channels growing: email and direct traffic are the visits nobody can take away from you.

Re-run this check monthly with the same period length. The trend in your mix matters more than any single snapshot.