Schema markup is structured data, written in JSON-LD, that tells Google exactly what your page is about: an article, a product, an FAQ, a local business. Pages with valid schema become eligible for rich results, those eye-catching search listings with star ratings, images, and expandable questions. Our free Schema Markup Generator builds that JSON-LD code for you, no coding required.
Choose a schema type, fill in the fields, and copy the finished script into your page. The output follows schema.org vocabulary, so it validates cleanly in Google's Rich Results Test.
Learn the fundamentals in our article on what schema markup is and how it helps SEO.