UTM Link Builder

Website URL *

Campaign Source * (e.g. google, newsletter, facebook)

Campaign Medium * (e.g. cpc, email, social)

Campaign Name * (e.g. spring_sale)

Campaign Term (optional, paid keywords)

Campaign Content (optional, to tell ads apart)

Tracked URL:

About UTM Link Builder

UTM parameters are the little tags, utm_source, utm_medium, utm_campaign, you append to a URL so Google Analytics can tell you exactly which email, ad, or social post drove each visit. Without them, all your campaign traffic blurs together. Our free UTM Link Builder formats those tracked URLs perfectly, every time.

Enter your destination URL plus the source, medium, and campaign name, and the tool assembles a clean, correctly encoded link you can paste into newsletters, ads, and social posts.

UTM best practices

Use consistent lowercase naming so reports do not split into duplicates.
Never tag internal links on your own site; it breaks session attribution.
Keep a simple spreadsheet of campaigns so the whole team tags the same way.

Confused by the parameters? Our UTM parameters explained guide walks through each one with examples.